TV & Technology

Over the years technology has begun to improve due to the change in TV demands. As an audience we now consume TV in a variety of ways. This has become the norm to watch TV any hour of the day, whether its on your iPad, computer or catching up on recorded programmes. The increase of independent viewing has damaged the concept of 'family TV', highlighting the social strains on families and their time spent together. The ongoing list of programmes available on sky can create disagreements within the family environment also showing a negative view of more recent technology.
This is reflected in the loss of a mass audience, which is now seen as a fragmented one. The niche targeted programmes provides an avenue for a particular group of people. These can be seen in the 'sister channels' provided. E4, More4 and 4seven are just some of the channels that offer a specific genre of TV listed programmes. However this can be seen as catering for all audiences showing todays technology in a positive light.

Another aspect to consider is the high production value that is now included in many TV programmes. CGI is often incorporated in programmes to create a more enriched experience to TV viewing. This broadens the imagination of others and offers a sense of escapism.

By the ongoing inventions of iPads, iPods laptops and smart phones, broadband and live streaming has become second nature. By internet access being labelled as a 'fundamental right' it is expected for many of the millions to find themselves catching up on the latest talked about programmes. Word of mouth through the concept of social networking also influences consumers. A popular site such as twitter is able to inform by the use of 'hash-tagging' words or phrases that then continue to trend on the website. This is an easy way to highlight awareness of programmes or celebrity appearances.

Homeland is targeted at a fragmented audience. However through the use of technology, viewings would expect to increase through the use of catch up on 4od. Channel 4+ is also a popular concept that allows you to watch programmes an hour later if the scheduled time does not fit your routine. The CGI used to create bombing scenes also attracts attention and supports the genre of a political thriller.