Suggest two ways in which people have been represented in these adverts
The men in these adverts are portrayed in a particular way to show how they act towards other women, being their wife or girls in bikinis at the beach.
The main plot of the story shows a typical display of a dad joking around with his son about personal features, women are usually concious about. The son then. not knowing the consequences, reveals what his father has said about his mother. This leads to the dad with no dinner and having to escape the house to KFC. This shows males being linked with junk food when being denied dinner at home. He returns home with flowers to apologise, portraying a stereotypical end of an argument.
The KFC advert shows the stereotypical dad reading the paper as his pregnant wife is in the kitchen. At this particular point, the camera is looking up at the woman, showing a sense of importance. The lighting is bright and fills the room suggesting a family environment. This contrasts with the dim lighting at the end of the advert, when the husband is in trouble and left outside his house, eating his dinner. Close ups are key in this advert to show the expressions of the characters involved. Close up shots are also used to show the product and the ingredients used. This allows the audience to understand clearly what is involved in one of KFCs product. Alongside the section of showing the 'Filler' blues music is played. This connotes North American music suggesting a background or link with black people. Stereotypically black people are associated with eating fried chicken. This is highlighted when the camera cuts to a black lady serving the dad with his KFC Filler.
The Fosters advertisement concentrates on displaying men in need of advice from a couple of Australian 'Lads' by the beach. At the begginning of the advert, it shows a long shot of a beach and hut with the Fosters logo on the side of it. It then continues to show one male in a laid back position with his chest broadly out, attempting to impress and search for women on the beach. There are several key props displayed, linking with Australian men. One male is wearing a rugby shirt as another barbeques. They answer the phone in the famous Asutralian saying of 'G'day' and continue to speak in a strong accent and Australian lingo. This contrasts with the other men in the English pub. The lighting is darker and less colourful suggesting by drinking Fosters, you'll be having the life they led on the beach, surrounding by women.
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